Tool Highlight: Google Search Console & Google Analytics
Google has designed two tools that both analyze website traffic, but in two very different ways. Both can improve your site.
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Mikayla Williams
- Jan 31
- 2 min
Web Design Tool Highlight- Canva
This month we will discuss tools that we use for our company. Today's discussion is on the many uses of Canva.
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Mikayla Williams
- Jan 17
- 3 min
How To: Ensure You are Discoverable (Connecting to Google, Bing, and Yahoo)
A website launch doesn't mean you are automatically connected to search engines, which is vital if you want to be discoverable. Learn how.
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Mikayla Williams
- Jan 4
- 4 min
How To: Utilize Google Analytics
In our first how to article, we are discussing how to use Google Analytics and make the data available there beneficial to your website.
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Mikayla Williams
- Nov 29, 2022
- 3 min
Marketing- What are You Solving?
Knowing what your company's product / service is solving, not just the product / service itself, can improve your marketing strategy.
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Mikayla Williams
- Nov 22, 2022
- 5 min
Digital Marketing: Strategy Development
You can't have a successful marketing campaign without a clearly defined strategy.
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Mikayla Williams
- Nov 16, 2022
- 3 min
Marketing: Developing a Buyer Persona
Creating a buyer persona is an important step that will lead and inform your marketing strategy.
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Mikayla Williams
- Nov 8, 2022
- 2 min
Digital Marketing Tips
Marketing digitally is not an easy task. With all the websites and strategies out there, discovering where to place yourself is vital.
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Mikayla Williams
- Oct 5, 2022
- 2 min
Why You Should Seek Out External Help
Hiring an external person or team can bring about innovation and a new strategy to improve your project.
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Mikayla Williams
- Sep 27, 2022
- 2 min
Website Expectations
Being online is nearly a requirement due to the increasing globalization and dependency on online answers. Show up where it matters!
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Mikayla Williams
- Aug 30, 2022
- 3 min
Promoting Your Website
When should the promotion of a website begin? Before it is launched. We discuss promo strategies for website marketing.
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Mikayla Williams
- Jul 13, 2022
- 2 min
Rebranding Hows
Rebranding can be difficult in conception and action. Like branding, it requires forethought and long-term planning.
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Mikayla Williams
- Jul 12, 2022
- 2 min
Why to Rebrand
A brand is the definition of you, whether that is you as an individual or company. However, there are occasions when rebranding is necessary
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Mikayla Williams
- May 17, 2022
- 2 min
SEO Basics 2: Backlinks
One essential component of search engine optimization is the creation of backlinks. Backlinks are external links that connect to your site.
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Mikayla Williams
- May 11, 2022
- 3 min
SEO Basics 1
Search engine optimization can be a lot to understand so we're breaking it down. Starting with answering a question and the use of keywords.
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Mikayla Williams
- Apr 11, 2022
- 5 min
Digital Presence: Your Online Footprint
Every time we are online we contribute to our digital footprint; learn how to make it work for you.
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