Paid ads are any and all online promotions that traffic is paid for. Customer acquisition costs in this format and it is important to understand and optimize the marketing to have a positive return on investment (ROI).
Paid ads can take place on multiple platforms, including search engines, social media, etc. Additionally, there are different kinds of paid advertisements. They can be paid for the placement/spot, paid for clicks, paid for impressions, sponsored, graphics, etc. Choosing both the right platform and the right style of ad is crucial for an optimized marketing strategy that matches your brand and your goals.
Types of PAid Ads
Paid Search Ads
These ads appear at the top of a search. They are based on keywords and aligning with what is typed in the search engine. These ads are text-based.
Social Media Ads
Social media ads are prolific and there are still different kinds of ads based on the platform and your goals. Social media ads are a great way to engage and interact with potential customers.
Local Ads (Maps)
Local ads are for businesses or brands that are selling in a specific area (such as brick and mortar companies). Local ads are restricted to certain businesses and appear in specific local queries.
Display Ads (Search Engines)
These ads are pay-per-click (PPC) and can appear on Google-affiliated websites. They often have a graphic as well as text.
Re-marketing ads are similar to other PPC ads, however the audience is different. These ads are set up to re-engage your current / past customers.
Video ads can be utilized on multiple platforms, but the similarity is that the content is being delivered through a video. This offers a different means of communicating and interacting with customers.