Search Engine Optimization
SEO stands for “search engine optimization”. The purpose of developing a structured SEO approach is to improve your website‘s ranking and generate organic traffic.
SEO Components
Many people associate SEO solely with keywords. However, there is more that goes into optimizing your site for search engines' past keyword research and utilization.
Why you need to invest in SEO.
There are around 8.5 billion searches per day on Google!
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Yet most people—and clicks—don’t go past the first page of search results. SEO is a vital part of digital marketing and increasing organic traffic flow to your website. Tailoring your SEO can improve your ranking and grow your business. Did we mention SEO increases FREE traffic acquisition to your website? No more paying per customer visit.
Timeline
Organic SEO is not a quick turnaround solution for drawing traffic to your site. It is focused on increasing organic traffic to your website. It won’t be until the second/third month of implementation that the initial strategy can be assessed and optimized with an understanding of what is and isn’t working. SEO is a long-term investment, but it is imperative to any digital marketing strategy. Following this progression, you will notice your traffic increasing as well as your strategy even more specified for you and your customers.